Dre departing and aiming criticism at Heller and Eazy in diss tracks. N.W.A broke up in 1991, with Ice Cube and Dr. Fad), Eazy-Duz-It (Eazy-E), Straight Outta Compton ( N.W.A), No One Can Do It Better ( The D.O.C.), Michel'le 's self-titled debut, and Niggaz4Life (N.W.A). Under the direction of Heller and Eazy, Ruthless had six RIAA-certified Platinum releases in three years: Supersonic ( J. On March 3, 1987, he met Eazy-E, and the two became co-founders of Ruthless. He managed both C.I.A., of which Ice Cube was a member, and the World Class Wreckin' Cru, which included Dr. In the 1980s, Heller began managing acts on the nascent Los Angeles hip hop scene, many of whom recorded for the now defunct Macola in Hollywood. At the time of Eazy-E's death, and Heller's departure from Ruthless, the company was generating revenue in excess of $10 million per month.
Dre, whose careers Heller helped establish, and sold millions of records for Interscope, Priority, Atlantic, MCA, and Sony. The label included artists and producers such as Dr. To date, Ruthless Records has sold in excess of 110 million records, not counting singles. His work with Ruthless Records and with Eazy-E formed the foundation for the successes of Priority Records and Interscope Records. Starting in the mid-1980s, Heller represented rap musicians as the genre became popular with the record-buying U.S. Heller believed that a key factor in keeping acts working between or after a hit record was to not be greedy and package his own clients together, but tour them in salable packages with other headline acts that were clients of other agencies.
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He later bought out partner Don Fischel who went on to package independent TV productions.
After working at Coast Artists, Associated Booking, and the Chartwell, he opened the Heller-Fischel Agency in Beverly Hills which represented rock groups the Who, Grand Funk Railroad, Black Sabbath, Humble Pie, and Black Oak Arkansas as well as writers Carly Simon, Van Morrison, and Cat Stevens. and Above the Law to Ruthless in its early days and Eazy introduced Bone in the later years.īorn to a Jewish family in Cleveland, Ohio, Heller served in the United States Army and attended college at the University of Southern California, and started working in the agency business in 1963. Heller was instrumental in the emergence of West Coast rap music when he managed Ruthless Records with Eazy-E and discovered, signed or managed the likes of N.W.A, The Black Eyed Peas, Above the Law, The D.O.C. Fad, The D.O.C., Egyptian Lover and LA Dream Team. In the mid-1980s, he worked with R&B and hip hop acts like Michel'le, World Class Wreckin' Cru, J. He rose to prominence in the 1960s and 1970s representing Journey, Marvin Gaye, Van Morrison, War, Eric Burdon, Crosby Stills & Nash, Ike & Tina Turner, Creedence Clearwater Revival, Otis Redding, the Who, REO Speedwagon, Black Sabbath, Humble Pie, Styx, the Grass Roots, and the Standells, among many others. He was best known for his management of West Coast rap and gangsta rap pioneers N.W.A and Eazy-E. Gerald Elliot Heller (October 6, 1940 – September 2, 2016) was an American music manager and businessman.
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